My thoughts on diffusion design are starting to coalesce a bit. I’ll kick off a public rumination on the topic with a quickly hacked together proposition: The Innovation Paradox.

The two most important attributes of an innovation’s diffusion speed (how many adopt and how fast) are relative advantage and compatibility [Rogers]. Those two attributes seem like a good place to start — and they immediately generate a paradox. But, if you start to peel back the definitions of words like relative, advantage, and compatible, that paradox may no longer exist.

Just an immature thought at the moment. More to come.

This entry was posted on Tuesday, January 30th, 2007 at 6:06 am and is filed under Thought, Design. It is further classified using the following tags Design, diffusion design, innovation and Thought. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.