I’m doing some research to add to the Greenberg and Shirky conversation. My slant is going to be different — and hopefully I can bring some other disciplinary lenses to the theory buidling. But, to be properly steeped in community, I need to reference the books I have (I’ll add them to the Now Reading library as I do — I think they are in my office, rather than at home, so that’ll have to wait unti Monday evening).

Additionally, I’m doing a search/survey of the thoughts on community. The first link I found, which looks like a good starting point, is from Jake McKee of Big in Japan. I’m starting with this link.

I recently threw out a question to a few of the smartest community marketing minds around (as well as here on the blog). The question was simple, the answers were not.

If you had 5 minutes with an inquisitive marketing manager, what would you want to make sure they learned about working with fans/community?

I’ll add to this post as I build the link list (once I reach critical mass I’ll provide a delicious link as well).

This entry was posted on Saturday, January 6th, 2007 at 10:25 am and is filed under Thought, Link. It is further classified using the following tags community, Link, reference and Thought. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.