As a tactic, this seems perfectly reasonable, and even effective. But as a strategy? This same tactic, as described by BusinessWeek, seems like it could easily become as useful as all those chain letters and joke forwards you get via coworkers, family, and friends. Those are “peer-to-peer” as well. Yet again, so is a virus. Sometimes it’s useful to take a term literally (Viral Marketing).

This entry was posted on Tuesday, January 2nd, 2007 at 8:25 pm and is filed under Web, Thought, Link, Advertising. It is further classified using the following tags advertising, Link, p2p, Thought, user generated, viral and Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.