Iceman and I are here in NYC for the World Innovation Forum… more on that in another post. We used the opportunity to head up to the new Apple Store.

While it looks beautiful–I wonder how they could have built in more ways to make it the center of the Apple Universe. Why not have Photo Booth integrated in to large screen displays feeding something like the fountatins at Millenium Park. They could include a web component as well–with those same photos appearing on apple.com.

Why not have products only available or customized in certain ways at the store? Why not unveil new products, outside of the convention cycle, at the store first–let bloggers spread the word pre-launch nationwide.

Other than the unique architecture and location, however, there isn’t anything innovative about the store, how customers interact with the products, or the overall experience.

This entry was posted on Wednesday, May 24th, 2006 at 6:09 am and is filed under General. It is further classified using the following tags apple, Mac, nyc, photobooth, retail and store. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.