Is Godin’s latest thing really a new perspective on marketing or a not-so-veiled advertising ploy for Squidoo? I’ll let you be the judge.

If you’ve read it–another question: does the megaphone metaphor work? If the funnel works, as Godin even agrees, by prospects entering at the wide side and customers exiting at the small end–how can the idea of flipping that same funnel, and rearranging which end = in and which out, make any sense? Wouldn’t the obvious, and more accurate, way to illustrate his point is a funnel like the figure on the right?

This entry was posted on Sunday, February 12th, 2006 at 10:43 pm and is filed under Business, Link. It is further classified using the following tags advertising, Business, godin, Link, marketing and squidoo. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.